Your ads get clicks.
Your phone doesn't ring.
We audit your Google and Meta ads — the account, the tracking, and what happens after the click — and show you exactly where the money leaks. Plain English, delivered within 48 hours.
Get my free audit ↓- Which campaigns are buying calls, and which are buying nothing
- Whether your "conversions" are real leads or map clicks and page loads
- How many paid calls are going unanswered
- The 3 fixes worth doing first — yours to keep, hire us or not
Request your free audit
For businesses spending $1,000+/month on ads. Takes 60 seconds.
Spending under $1,000/month? Book a free strategy call instead.
From one account we audited this fall.
A local healthcare practice spending a few thousand a month on Google Ads. Their tracking was solid. The leaks were everywhere else.
Paid calls went unanswered
52% of the calls their ads generated in 30 days were missed — during posted business hours. That's roughly $755 of ad spend ringing into an empty front desk.
Bidding against themselves
Three campaigns were competing for the same search term, pushing the cost per click up almost 4×.
Of spend went to hidden searches
More than a third of the budget landed on search terms Google doesn't show you — the exact place wasted spend hides.
Counted as a lead
A map click was set as a primary conversion, so Google was optimizing toward people who looked them up — not people who called.
Shared with identifying details removed. Your audit covers the same ground for your account.
Three steps. No pitch deck.
Tell us about your business
Your website and what you spend. That's enough for us to start.
We dig in
A senior strategist reviews your ads, tracking, landing pages and call handling. Read-only access if you want the deep version.
Walk through the findings
A 30-minute call within 48 hours. You get the leaks, what they cost, and what to fix first.
Built for established local businesses.
A good fit if you…
- Own a dental, chiropractic, med spa, HVAC, plumbing, legal or home-service business
- Already spend $1,000+/month on Google or Meta ads
- Get clicks and "conversions" but not enough real calls
- Aren't sure what your agency is actually doing
Not a fit if you…
- Haven't launched ads yet
- Run a dropshipping or brand-new online store
- Want a guaranteed number of leads by Friday
The fine print, without the fine print.
Is it actually free? What's the catch?
It's free. We do it because the businesses that want help fixing what we find tend to hire us. Plenty don't need to — they take the list and fix it themselves. Either way, the findings are yours.
Do I have to give you access to my ad account?
No. We can start from your website and what's publicly visible. Read-only access lets us go much deeper, and you can remove it the moment we're done.
Who does the audit?
A senior strategist on our team who has run paid media for local businesses for over a decade — not an automated report.
I already have an agency. Is that a problem?
Not at all. A second opinion is exactly what this is. Many of the audits we run are for businesses that already have someone managing their ads.
Find out where your ad budget is going.
Free, within 48 hours, for businesses spending $1,000+/month on ads.
Get my free audit